Pop-up shops are officially in fashion! The temporary retail experience allows businesses to really engage with consumers and market their products in a different environment, using a variety of techniques. If you’re planning to follow the trend, try these tips to make sure you’re fully prepared for your new marketing adventure.
Plan promotional material
Promotional material is one of the most important aspects of a pop-up shop as it’s what entices people to come over or talk about you to their friends. Display panels are a very effective way of grabbing people’s attention and displaying all of the information you want people to see. Our Universal and Event ranges are perfect for pop-up shops and are also available with dry wipe panels.
You need a clear plan in motion about what you want to achieve with your pop-up shop. Budget and time considerations are most important so you can calculate what you need to do to make money from it and how long you’ll need to do this.
Shop for a Location
Location is everything when it comes to pop-up shops. You need to think about where your target audience hangs out and what they like doing. You also need to keep in mind where you’re most likely to receive the most traffic.
Think Outside the Box
Let your imagination run wild with the possibilities for your pop-up shop. Choose a unique location and out there advertising material. You need the wow factor for it to really work!
Limited time only
Make sure consumers are aware that the pop-up shop and all the shopping opportunities you are offering will not be around forever. The limited time only feeling makes people feel like their part of something exclusive, making them more likely to buy.
Create an Experience
Your pop-up shop needs to be a memorable experience. Make it fun, interactive and different. Building consumer relationships is what it’s all about and you can do this in so many ways. We suggest a game, contest or some music to make the whole experience for consumers enjoyable and memorable.
Get the word out
Create a buzz about your pop-up shop that will make people have to come and see what all the fuss is about. Use social media to your advantage for this, as its free and fantastic for reaching a large audiences.
How will you be taking payments at your pop-up store? With the kind of locations used for pop-up shops its best to use some sort of high tech gadget to take payments. Try the software that’s available on Ipads and Tablets or go for a wireless card machine.
Ask for feedback from your happy customers. You could do this by leaving a comment box or asking them to fill out a survey. You should always collect consumer feedback when the shop is no longer up anymore too. Emails and social media are a good way to find out how much they miss you!