The Science Behind Roller Banner Design

When it comes to displays, whether you are looking at attending exhibitions, trade shows or simply in your store, it is vital that you take the time to think and consider your roller banner design. You can have a great product to exhibit, but it will be in vain if you don’t grab people’s attention. A thoroughly thought through roller banner design will catch the eye of your audience and encourage them your product is the one they need.

Roller banner design can be competitive

Getting the roller banner design right in the first place can certainly be a daunting process. If you’re really struggling for ideas, attend exhibitions to get a feel for your competitors strategy. This is a great way to get inspiration for your design but also to identify weaknesses in the displays of others. Be sure to make a note of how you can make your own display better.

With this in mind, develop a theme which can link your product/service together with your display. For example as a displays company we would design ours to demonstrate the quality of the printing services we provide. If you’ve got a great idea in mind but you’re not really the creative type, then we also provide the option to work with our dedicated graphic design team who are able to work with you to develop the idea from scratch.

Getting the right product for your design

Getting a great design is ideal, but the longevity and effectiveness of displays is unfortunately limited. Whether you are looking to attend multiple exhibitions or plan to use your banner stand as a permanent display, remember to keep the design fresh and up-to-date. Go Displays has developed Switch Banners to suit this situation. You can easily replace the graphic panel rather than returning the whole roller banner. Maintaining a new approach is crucial to generating new interest in your product/service. It’s also important to show existing customers that you are continuing to grow.

Size does matter

A huge display is not necessary to deliver a powerful message. A simple yet intelligent design can be achieved using a banner stand. Whether they are used on their own, as an accessory to a pop up stand or as part of a collection of banner stands, you can be inventive with your thinking to create innovative designs and layouts which draw your audience in. The Switch Banner can achieve all of this using a high quality graphics panel combined with a versatile interchangeable base.


If you would like more information about the Switch Banner or any of the other exhibition stands we manufacture, then please feel free to get in touch with our team of advisors by calling 01733 232000 or by sending an e-mail to [email protected].

The science behind the roller banner design



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