Exhibitions can be a highly lucrative way of boosting sales and your network of contacts as you may already know. Perhaps you have been attending one major exhibition which keeps your income ticking over the year. Adding in a couple more or just attending your first can be an ideal way to really boost your business. It can even keep your sales team busy for months with how many links you can create. Not only are you exhibiting to an audience which you know will have some interest, you are also building your brand. Attending a couple more exhibitions will only help to develop this.
While sales are the obvious advantage to attending exhibitions and trade shows, the benefits of attending extend well beyond this. A common misconception for small companies is that they will not be able to make enough impact. This could not be further from the truth. A well designed display stand combined with a team of knowledgeable, enthusiastic people can build a network of contacts and develop your company’s reputation. Simply attending and interacting with others tells the industry you are serious and reliable. It also shows you’re large enough to have your own presence at leading events and conferences.
With the right strategy in place before you attend even small start-ups can strengthen their brand and image. Making the right impression as a small business can be daunting, however it does not need to be. Pick up a well-designed and eye-catching display stand! Combine this with a trusted team who understand your products and services and you are guaranteed to have the opportunity to make a wealth of new contacts that can serve your business well across the year. To help address this, we offer the Switch Banner which incorporates a stylish and striking graphic design with an interchangeable banner stand meaning you can change your graphic for each exhibition you intend to attend.
Taking a leap and attending multiple exhibitions is also very useful for:
- generating buzz about a new product
- research on your competitor’s strategy
- expanding your own professional network.
After the exhibition
While securing deals on the day is always great, remember that setting up appointments for the following week and making contacts for the future is as beneficial for the long term future of your business. If you would like to know more about the Switch Banner or how our other products can make attending multiple exhibitions easy, then please get in touch by calling 01733 232000 or by sending an e-mail to [email protected].