How to Integrate Promotional Counter into your Exhibition Stand

So you have done your research, booked your spot in the exhibition hall and have found a stand which will be able to do your brand justice. There’s a good chance you are here now as you’ve seen a promotional counter which has got you thinking. But like any good exhibition stand, everything needs to be carefully planned out in order to make the exhibition as successful as possible for you. A Promotional counter can be wonderful tools when used correctly, but equally they can make your area of the hall a place to avoid when used in the wrong way, so we are going to guide you through how to ensure that a promotional counter will boost your exhibition presence rather than bring it down.


Which One?

If you search around, you will quickly realise that you can find a huge array of different promotional counters; varying in materials, size and obviously price. Many companies offer to include a promotional stand which is compatible with the exhibition stand itself. Others can create bespoke promotional counters which often come at a cost. It is worth pointing out now that price is not always going to guarantee success. There are a huge range of factors that can influence how your brand will appear on the exhibition floor. As such, glass and wood promotional counters can look spectacular as you would expect, but ultimately, it’s not the counter securing the client. It will be your company as a whole.


How do I make it work for my company?

The most popular choice in promotional counters are often those that feature graphic design. This is the ideal way to integrate the counter into your backdrop. The design can remain consistent across each feature included with your stall. Even then there are choices available; here at Go Displays, we have recently revealed the Phoenix Promotional Counter, which provides a more deluxe solution, rather than some poorer quality versions which you are more used to seeing in a supermarket aisle. The important thing is to keep it simple. You don’t want the counter to overpower your backdrop. But be sure to pick a design with enough style and sustenance to grab the attention of potential clients.


How can I make it work for me?

Here is the tricky part, because nobody likes a pushy salesman, but equally you cannot expect everyone to come running to you. Use promotional counters as a lure whose sole purpose is to pique the interest of passers-by. This provides staff the opportunity to step in and takeover. In the past, some of our clients have found success with promos, demonstrations and even free samples. Consider what makes your company special and lay that out as bait. Once it catches the eye of someone, that is the chance for staff to step in. They can them inform the potential client about how fantastic your company is.


Anything else I should know?

Promotional counters are a great way of making a statement without cluttering your stand. It is important to maintain the image of a professional company and quite a few examples have shown that overloading the exhibition stand with every product they produce is more likely to turn people off. A smartly designed promotional counter can integrate with the rest of the stand as well as adding a stylish forefront to the exhibition stall. If you would like know more about promotional counters and how they can help your exhibition stand, then please feel free to give us a call on 01733 232000 or send an e-mail over to [email protected].




Phoenix Counter

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