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3 Reasons Why You Must Consider Printed Display Boards

 

 

What Are Printed Display Boards

 

 

When searching for display boards, often our go-to is to look for pinnable or Velcro-friendly options. These have been around for years, tried & tested and proven to be reliable. However, just because we become comfortable with a product does not mean we should neglect other options out there. The most exciting part about display boards is when you can customise them, but often the result is not as we first imagine. As a remedy for this, we’re going to introduce to a unique option; printed display boards.

Flexibility is great when creating a display, but it is important to consider the message you are sending out. Traditional display board design is suitable for businesses focusing on homemade and academics promoting their work. For others seeking a more professional or high-quality result, this is where printed display boards come into their own. By integrating printed Foamex directly into the panels, it is possible to create rich, vivid displays and combine it with a portable and easy-to-use display board. For individual exhibitors, this can be an ideal solution, especially when travelling to an event.

 

Printed Display Boards

Printed Display Boards

 

1. Embracing Quality to Gain the Edge Over the Competition

 

 

The quality of a display is the defining feature which determines whether it will be a success. The printed display boards themselves are designed to have an edge over traditional designs. All the options available here at Go Displays are manufactured with high-quality materials as standard. On a structural level, this makes the display boards more resolute and protects them against minor damage in the long run. This is crucial with a printed display which you would expect to not need to change for the foreseeable future.

The material which distinguishes the printed display board is the introduction of Foamex sheets. These are integrated within the panel, creating a seamless finish. Foamex is flexible by itself, however, the option of being able to print on it makes it unique. The structure of the Foamex ensures it is a favourite of digital designers as you can achieve high-quality, aesthetically pleasing results. It is also cheaper than other alternatives, as well as being extremely durable, guaranteeing a favourable return on investment for the user.

 

 

2. Integrating a Design Which is Eye-Catching

 

 

So, why opt for printed display boards when you are committed to a design? Obviously, if you are looking to change the format for every event, the printed boards are not for you. However, if you require a consistent design for multiple shows, then they provide a long-lasting and higher quality result. Furthermore, if you find yourself constantly struggling to tweak a display design, then now is an ample opportunity to pay a bit extra to get the professionals in.

All graphics are printed digitally, which means you can contract a professional designer to do the work for you. You can feed in your ideas, some photographs, as well as the text and then the visual side, is all taken care off. Printed display boards are a long-term solution, and commissioning a professional design ensures they retain their value. Consequently, the design of the display also rubs off on your brand. This helps to create a positive first impression when you first meet some of your potential new clients.

 

 

3. Designed to Last

 

 

Traditional display boards can often be filed under the cheap and cheerful category. This also means that its potential is limited by your creative ability. But just because marketing/design is a weakness, does not mean that your product or service need be hampered by it. Printed display boards are likely to cost more, but their design is developed around making that investment go further. While a home-made display may yield moderate success for a short-time, a printed display can be optimised to provide an excellent display tool for many years to come.

It’s this ethos which printed display boards from Go Displays are developed upon. We introduce quality materials at every stage of the manufacturing process. This helps to ensure a fantastic product when it arrives with our clients but also guarantees they can retain their lustre even after they have has been used multiple times. As a commitment to that promise, all the printed display boards that we produce include a five-year manufacturer’s guarantee.

 

Printed Display Boards

Printed Display Boards

 

Go Displays design, print and manufacture exhibition stands and display boards. A family-run business, we value creating display tools which are built-to-last and designed to impress. For further information on how we can help, please get in touch. To do so, either call 01733 232000 or send an e-mail to sales@go-displays.co.uk.

Introducing the Delta Animal Nursery Screens

Create Nursery Screens with Some Fun

 

Nurseries and classrooms are often quite hectic at the best of times, especially when there are multiple activities on at the same time. To remedy this, we have adapted the Delta Acoustic Screen for a younger audience. What this does is incorporate all the acoustic absorbent qualities which make them such a success in offices and scale them down to a child-friendly screen. We have taken inspiration from a variety of the most memorable farm-yard animals and transformed them into a stylish partition screen.

 

Delta Animal Nursery Screens

Delta Animal Nursery Screens

 

This helps to create familiarity when introducing room dividers to a nursery or classroom. Currently, we have designs for a pig, chicken, sheep and even a bear, with much more animals on the way. We’d love to hear your thoughts on these initial designs as well as any suggestions you have for which animals you would like to see transformed into fuzzy partition screens.

 

What makes the Delta Animal Nursery Screens unique is that they do much more than your conventional nursery room divider. With acoustic foam integrated inside, they help to soak up some of the ambient background noise, therefore helping you to keep a cover on playtime and keep activities separate.

 

So, let us know what you think in the comments below, or you can get in touch via our social media channels!

 

Delta Animal Nursery Screens

Delta Animal Nursery Screens

 

Go Displays design and manufacture bespoke exhibition stands and office furniture. Our partition screens are tailored with the modern open office in mind, meaning they are tried and tested when it comes to keeping commotion under control. For further information or to make a suggestion, please call 01733 232000 or send an e-mail to sales@go-displays.co.uk.

Infographic: How to Guarantee Success at Exhibitions & Trade Shows

 

Please click the image to zoom or hit CTRL + scroll with the mouse wheel.

 

How to Guarantee Success at Exhibitions

How to Guarantee Success at Exhibitions

 

Share Our Exhibitions Infographic On Your Site

 

If you have enjoyed our infographic and would like to share it with your followers, then we are more than happy for you to do so. All we ask is that you include a link back to our site -http://www.go-displays.co.uk. Below is an embed code which makes embedding the image straightforward – you can even adjust the width size to ensure it fits your site.

 

 

If you require further advice or for are in need for an exhibition stand for your event, then please head over to our site for more information.

To Buy or Not to Buy: Pop-Up Stands

 

 

A Conclusive Guide to the Most Popular Exhibition Stand

 

 

Whether you are a seasoned exhibitor or relative newcomer, I would wager that you know what a Pop-Up Stand is. It’s been the staple tool of the modern event marketer for the best part of two decades. The simplistic yet stylish design has ensured it is more affordable and more efficient than most custom-built alternatives. Its introduction came when there was a drastic shift in event marketing, as many of the key names turned away from dedicating huge sums to multiple events. In the line with most of the general advice that you will receive today, that means attending exhibitions which are relevant and do not require a £10,000 entry fee just to attend.

Modular exhibition stands still feature at trade shows. However, the swathes of pop-up stands and related displays mean that there is the space for even small companies to shine. As the pop-up stand begins to reach the point where it is older than some of the people attending the exhibition, it’s understandable to begin looking towards modern alternatives which cater to the contemporary event marketer. However, with changes in the event industry, the pop-up stand has continued to grow with demand for exhibition displays.

 

Pop-Up Stands

Pop-Up Stands

 

To Buy: All You Need to Know About Pop-Up Stands

 

 

Pop-up stands have remained popular for so long because of one factor; simplicity. If we were to travel back 40 years, a business calendar would revolve around trade shows throughout the year. Tens of thousands would be spent and huge teams would be deployed to get newly released products into the hands of influencers. Now, with the world-wide-web, there simply is no room in the budget for such an outlay. Statistics have shown that businesses are attending fewer events, instead concentrating their outreach to a select few relevant exhibitions.

As this depletes the demand for event marketers, it means that teams attending events are smaller and they require a display stand which adapts with them. This is the main strength of pop-up stands. Compact in size and simple to configure, they allow the exhibitor to travel, set-up, exhibit and pack away all on their own.

Furthermore, these events have evolved beyond just being a direct selling event. Instead, there are far more networking elements, encouraging the development of relationships and business partnerships. As such, there is no longer a large demand for custom-built, modular display stands. While the exhibition stand is there to promote branding, products and services, it serves more as a backdrop. Meanwhile, marketing tools such as product demonstrations, video and virtual reality are increasingly used to promote the product.

 

 

Not to Buy: What to Avoid When Searching for Pop-Up Stands

 

 

One of the key demands from modern exhibitors is for the exhibition stands to last the season. In this space, quality almost always prospers over the price tag. Cheaper models and cheaper alternatives are often blighted with durability issues which goad the exhibitor into spending their money over and over again. When pop-up stands rose in popularity, it was because they could be modified throughout the year. This allows them to adapt to different events without the outlay required for a new stand. Versatility should be a key priority when investing in a new trade show stand.

For a busy exhibitor, they may only change their graphic design a few times a year. That said, considering the exhibition stand will play a vital role in projecting the brand to the show floor, it is crucial to perfect the design. Blurry images, ineligible text and blinding colours simply turn away any potential clients. Despite being cheaper than modular exhibition stands, there is no reason why pop-up stands should compromise in the design. In fact, there are a variety of options available which allow the user to create a similar, eye-catching effect.

Remember, any exhibition stand is an extension of your brand and opting for a lacklustre stand and design can reflect onto you. As the pop-up stand is well-established, all it requires is a polished design to create a professional backdrop. Some modern alternatives have yet to build such esteem, so ensure all the features are thought through to ensure they are suitable for your brand.

 

 

The Alternatives

 

 

Generally, a pop-up stand drops right in the middle of what exhibition stands are available. On one end of the scale, there are cheaper, smaller options. This includes banner stands and fabric display stands which are even easier to use but lack some of the impact found with the pop-up. Then, at the other end of the scale are the bespoke modular exhibition stands. These can be extremely impressive in size and quality – however, you must be prepared to pay for such a result.

Nowadays, these custom-built exhibition stands are often only used by organisations focused on a single key event or larger businesses with a significantly bigger budget available. These stands are completely unique, making them the most effective way to promote a brand at an event. Another cost of that, however, is the logistical issues that can come with it. Due to the size and technicality of some of the pieces, they often require dedicated teams to transport them and set them up, further depleting the potential return on investment.

As manufacturers of bespoke pop-up stands for many years, our slightly biased opinion is that they hit the sweet spot for exhibition stands. They’re not overly expensive but are not so cheap as to compromise on the quality. Meanwhile, they are easy to use, taking out the stress of travelling to and from the event. When used by ourselves and our clients, the pop-up stand has proven to be a reliable companion when promoting our brand, products and services.

 

Pop-Up Stands

Pop-Up Stands

 

About the Author:

 

Go Displays design and manufacture bespoke exhibition stands, pop-up stands and banner stands. Based in Peterborough, they have developed and refined the design of their stands over the years. For more information on how Go can help you to promote your brand, please call 01733 232000 or send an e-mail to sales@go-displays.co.uk.

How Are Trade Shows Embracing Virtual Reality?

 

 

Providing a Unique Insight Which is Unavailable Anywhere Else…

 

 

Virtual reality was a matter of science fiction less than 100 years ago, yet today it is very much reality. With a quick search, you can quickly pull up grainy programmes from the 1950s and 1960s which predicted how the future would look. Some ideas such as video messaging and computers in the home have become a reality. Yet, for a while, it looked as though virtual reality would drift into obscurity, much like the flying car. There were shoddy attempts over the next four decades until a breakthrough was made in 2010 by the team which would later found the Oculus Rift.

In the seven years since the Oculus VR and a variety of competitors have undergone development and been released globally. From its original purpose for video games, the potential of virtual reality now lends itself to sectors including; education, medical, mental health, military and the events industry. In most cases, virtual reality has proven to be a revelation for these industries, providing a unique way to immerse people in certain situations without economic and logistical barriers. For example, the introduction of these VR headsets for the trade show industry has provided marketers with a unique tool to appeal to their target audience. Furthermore, the same can be said for brands who can now let their users experience the work they do.

 

Virtual Reality - Photo: Maurizio Pesce

Virtual Reality – Photo: Maurizio Pesce

Why Virtual Reality is Being Used Within the Trade Show Industry…

 

 

The format of trade shows is relatively clear cut for attendees now. You turn up, walk around the show floor until you see a stand which grabs your attention. Usually, it’s a familiar brand name, competition or demonstration which pulls you in. After taking it in for a minute or two, you will probably be approached by one of the team members on the stand who will tell you more about the company and what they are doing there today. Then rinse and repeat for 100 more stalls. Well, when you are attending several of these events every year, the same cookie-cutter sales pitch starts to wear thin and it’s often one of the main reasons why people stop attending.

However, virtual reality has begun to shift this slide. Before you may have had to ‘listen intently’ through a well-rehearsed sales pitch delivered by a beaming representative just to find out a vague idea of what they have to offer. Assuming you did not zone out completely, you can then decide whether finding out more is worth your time. Instead, with virtual reality, it is possible to get rid of that interaction completely. Sometimes, a brand’s mission, products or services cannot be explained with words. Previously, exhibitors would use video to convey these ideas but consider the fact they are readily available online, where is the value in attending trade shows?

This is why virtual reality has become a revelation for exhibitors. Unless their target audience is likely to have a £499 VR headset sat at home. Then, chances are you can offer them an experience unlike what they can try in their living room. The internet had been eating up what could be considered unique about trade shows. However, now there is a reason for exhibitors to continue attending.

 

 

How Virtual Reality Works…

 

 

Without going into the technical details, describing virtual reality is tough. The headset itself is designed the block out the physical world around you while immersing you in a digital environment. In the past, companies have used it to display 360-degree videos. These keep you on a rail track (meaning you cannot walk around), however, you can look around you and see a completely different perspective.  For example, if you were looking to sell a holiday or excursion, I’d feel more excited after experiencing something like the video below, rather than flicking through a brochure.

 

 

Rather than spending 10 minutes trying to explain a complex product or situation, instead it can be summed up in an immersive 3-4-minute video. This kind of technology is exceptionally useful for companies who cannot fit their product or service onto the show floor. For manufacturers, virtual reality can be used to show how products are made. For vehicle producers, they can let users experience their product in action. Or for holiday destinations, the potential client can be whisked away, even just for a few minutes.

This kind of interaction can be incredibly effective in closing a sale. Much of the selling at trade shows now tends to take place afterwards, after the potential client has had the opportunity to weigh up their options. Having an experience like this has proven to have significant sway on a final decision. This especially applies when you are not simply peddling a ‘we’re cheaper than everyone else line’. People are comforted by the idea that they are getting the most from their money and virtual reality provides a guarantee on that.

 

 

How Virtual Reality Can Be Applied to Any Business

 

 

Virtual reality can be used as an extension to any exhibition stand. Much of the concern from initial users stems from the technicality of creating the product demo as well as the overall cost. Well, considering there are quite a few virtual reality headsets which are commercially available now, the peripherals are likely to cost significantly less than the stand itself. That said, it’s important to consider whether VR is worth your investment. If the product or service you provide can be simply explained in words or with a video, then you are better off using the money elsewhere.

If it provides a rich insight into an element of your business which you struggled to convey before, then read on. First up, identify the hardware you are going to use. Oculus Rift and the HTC Vive are the two most dedicated and immersive tools, but that means you’ll need to shell out more of your budget. Alternatively, Google Cardboard and Samsung Gear VR are significantly cheaper, however, you will have to sacrifice some of that immersion.

Then find an agency to take care of the demo for you. The cameras used to capture these shots are incredibly expensive. So, make sure, you do your research on the developer to guarantee a professional finish which is going to make your exhibition experience worthwhile. From there you should be ready to go. One point to mention, keep the length of the presentation under 3-4 minutes or you might give your potential client motion sickness…

 

 

Virtual Reality in action at SXSW (Photo by Nan Palmero)

Virtual Reality in action at SXSW (Photo by Nan Palmero)

 

About the Author:

 

Go Displays design and manufacture bespoke pop-up stands and exhibition stands for a wide array of clients. Each is tailored to their individual needs, providing us with valuable insight into how to create an effective exhibition stand. For further information on the services we provide, please call 01733 232000 or send an e-mail to sales@go-displays.co.uk.

 

Key Design Trends of Pop-Up Display Stands in 2017

 

 

Styles and Tones You Can Expect to See This Year

 

 

The design is at the heart of any great marketing strategy. Whether it is the outer appearance or the inner cogs, any of the great pop-up display stands are reliant on diligent planning and professional execution. Every year, new trends come and go as designers and businesses alike jostle to get the edge over the competition. 2016 was the year when exhibitors truly began to embrace curves, sustainability and we saw the first signs of augmented reality entering the exhibitions industry. Digital media such as these are key tools which exhibitors have been utilising to ensure their pop-up display stands are unique. Furthermore, graphic design trends are evolving in tandem to grasp the attention of anyone and everyone walking by.

For exhibitors who have attended many different events, the design of their pop-up display stands is often tailored down to the finest detail. Perfecting the display requires placing yourself in the attendee’s shoes and forgetting everything you think you know. Often, the most successful displays are those which veer away from the well-trodden ground of their competitors. While many of the trends featured below will figure prominently with many leading exhibits in 2017; where they really shine is when they are linked with the unique brand of the organisation.  Jumping onto the trends bandwagon can be great for exposure, but only when coupled with making it relevant to your identity.

 

Pop-Up Display Stands

Pop-Up Display Stands

 

Graphic Design of Pop-Up Display Stands – The Cornerstone of Any Exhibit

 

 

The visual appeal of the exhibition stand was once the primary focus for any exhibitor. Before we had flat-screen televisions and social media, the only way of getting your branding seen was through physical products. In what was considered the heydey of exhibitions, competitors would invest tens of thousands into a stand which would literally tower over the competition. Nowadays, the playing field is far more level, however, the artwork of the stand still plays a crucial role. In terms of which styles to explore, we only need look at some of the designs adopted by those who have gone before.

Bright and loud colours are unsurprisingly back in fashion. Over an extended period of time, powerful yellows, bright reds and imposing blues can be overbearing. But when you have just a few seconds in the exhibition hall, an eye-catching shade can make the difference. The same reasoning is why minimalist artwork is prominent once again. Walls of text are hardly endearing when there is so much to see. Therefore, it is vital to create a design which is short, succinct and gets straight to the point. When it comes to images to complete the design, there is no better choice right now than authentic photographs. In the past, poor printing technology contributed to blurry images which ruined the stand. Now it’s the opposite, as breath-taking images can be used at the centre-piece of the stand.

 

 

Engagement – Why We All Should Be Taking Notice of Virtual Reality

 

 

Engagement is the key to any marketing activity. We can spend millions securing clicks through to our site, but if there are no means to convert, then what is the point? The unique selling point at exhibitions used to be that you could talk to an expert and gain the inside track. Now, all of that can be conveniently displayed online. Therefore, exhibitors need to make the most of the fact that their audience will be there in person. In the event that bringing your product with you to the showroom may be impractical or pointless, then being able to show visitors your product in action, provides a completely unique experience.

Virtual reality (VR) and augmented reality are emerging technologies in this field. Initially developed for the gaming industry, VR equipment such as these create an experience which is completely unique. In many cases, they provide a revolutionary way to experience a service or product, without the need to have one there in person. Videos are still a popular tool for exhibitors, although, their accessibility online has dampened their impact on the show floor.

 

 

Engaging Event Marketing with Digital Marketing to Create a Complete Strategy

 

 

Exhibitions still hold great sway over consumers and buyers and to make the most of this, marketers are having to engage with both audiences. Using social media at events has been around for quite a few years. However, sending out a few tweets while you are there does very little to create conversions. Similarly, the sight of a stall holder armed with a tablet computer is becoming a far more regular occurrence. These technologies hold a great deal of potential with very little pay-off, although many exhibitors are still struggling to make the most of them.

For example, intuitively designed apps and games can be used to gather data on those playing them. Traditionally, this could only be achieved with a monotonous, drop-down form to fill out. This not only engages them for a few minutes, but it also provides a prime opportunity to promote your brand further. With trade shows regularly being attended by hundreds or even thousands of exhibitors, it’s crucial to make the most of those 3-5 minutes that you get with a potential client.

Engagement reaches beyond the show floor of course, as innovative social media managing can spark interest from followers at home. Live streaming has become a popular trend here as it displays the event in all its glory, without any post-production nonsense. The joy of this is that it is then available for attendees to see, potentially triggering more attendees to visit the stand on a later day.

 

Virtual Reality in action at SXSW (Photo by Nan Palmero)

Virtual Reality in action at SXSW (Photo by Nan Palmero)

 

About the author:

 

Go Displays are expert designers and manufacturers of bespoke exhibition stands. Our work has enabled us to work with a variety of unique and interesting projects for clients. For further information on the services we provide, please call 01733 232000 or send an e-mail to sales@go-displays.co.uk.

Are Exhibitions Still Relevant in the Digital World?

 

 

What Does the Digital World Mean?

 

 

We can all agree that we are now in the midst of the digital age. Rather than being driven by the fire and ovens which defined the industrial age, instead it is computers and information which are driving us forward. The coal mines and steel factories which once supported communities and created new ones are now all but obsolete. As the digital era of computers evolves, industries and practices which we once accepted as the norm will gradually be phased out in favour of more efficient methods. The factory, a common sight in most countries across the western world was once the lifeblood of the nation. Now, with the advent of machines and automation, the whole process is streamlined, drastically reducing the necessary input of labour.

In that sense, change is inevitable and it is happening all around us. For example, print newspapers were once delivered to every home on a daily basis, brimming with news from across the country. Now the industry is ailing and struggling to compete with free, and easily accessible versions available online. In the same vein, interest in shopping on the high street is also waning. For many, why spend the best part of a day trapesing around busy town centres when goods can be ordered with the click of a button online? The events industry is another, seemingly under threat. Where is the benefit of travelling hundreds or even thousands of miles for an event, when e-mail and video-conferencing now exist?

 

Digital Exhibitions - Credit: Aminul Islam Sajib

Digital Exhibitions – Credit: Aminul Islam Sajib

 

The Future of Exhibitions in the Digital World

 

 

One important point to keep in mind is that while manufacturing may no longer an integral part of the digital era, it still exists. Very few of the practices and methods which were once so crucial became obsolete so fast. The same can be said for newspapers, the high street and event marketing. While their demand may have dropped due to new technology, they often find ways of adapting to survive. The print industry now offers digital versions. The high street is underdoing rejuvenation to highlight the value of visiting the store. Then, events and exhibitions are embracing digital technology, rather than competing against it.

For exhibitors and purchasers, it is not time to give up on exhibitions and display stands. It’s true that video conference calls allow us to connect with contacts half way across the world. But how can you create those contacts without ever getting your foot in the door? It’s true you can reach out to more people in a few hours than you can at an exhibition. But how many of these e-mails fall into a spam folder or leave a poor first impression with a potential new client? It may seem like we can conduct our lives through a computer screen, but human interaction will always be an incredibly valuable tool.

 

 

The Advantages of Committing to Exhibitions in the Future

 

 

There are many benefits of creating and building relationships in person. First and foremost, establishing a positive first impression is crucial for any future development. If a potential client gains a negative potential insight into the company, the chances of them later doing business is significantly decreased. For small businesses in particular, being able to speak to fellow industry professionals in person provides them with the opportunity to demonstrate that there is potential. If the client is looking to establish a partnership for the future, they will be looking at the people they will be dealing with rather than just the business.

When announcing a new product, even with the diverse methods which already exist, exhibitions and trade shows remain an extremely effective marketing tool. These events are not just attended by other businesses, they are visited by professionals, journalists and bloggers. Securing a re-tweet or share from them online often proves to be a struggle. However, launching that product live and being able to get it into their hands there and then does not require an exuberant marketing campaign. Rather than committing tens of thousands to PPC, allow your product or service to do the talking.

One benefit which is often forgotten comes in the form of the social events after the show floor closes. Nowadays, these events are less about buying and selling in the day. Instead, it provides the opportunity to develop some ideas and get to know the people they could be working with. After establishing a rapport with a new contact, the social events in the morning, midday and evening provide ample opportunity to solidify some of those contacts.

 

 

How Are Exhibitions Adapting to the Digital World?

 

 

New media such as a video and social media have been beneficial innovations for exhibitions and trade shows. While there is the potential in the future for wholly digital trade shows, it remains to be seen how they could re-create the vital social aspect of these events. Instead, exhibitions, their attendees and their display stands are all adapting to a changing world. These events are seldom about who has the biggest display stand anymore. The attendees often value quality over quantity and many appreciate the hidden values of companies which are not lumbered by a big brand name.

Exhibitions and trade shows provide unrivalled access to companies such as these. Online, they may be hindered by Google algorithms or a lack of followers. However, on the show floor, they stand equal with major names in the industry. This coverage can even be harnessed to enhance their digital presence too. Clever competitions can be used to highlight social media, while establishing a rapport with a blogger may garner valuable referrals.

When sat behind a computer screen, it is impossible to see the value which exhibitions still provide. Important contacts and connections are made and nurtured, but not shouted across social media. These relationships can open doors to avenues never considered and perhaps were never possible when operating exclusively in the digital world.

 

Display Stands

Display Stands

 

Go Displays are UK-based manufacturers of display stands, exhibition stands and office partitioning. Creating bespoke display stands for a variety of clients has provided us with incredible insight into exhibitions. To find out more about how we can enhance your exhibition experience, please call 01733 232000 or send an e-mail to sales@go-displays.co.uk.

The Ever-Lasting Allure of Pop Up Stands

 

 

Uncovering What Has Made Pop Up Stands Such a Valued Tool for So Long

 

 

Pop Up Stands have been a regular sight at exhibitions and trade shows for many years now. The familiar curved design has been adorned with the branding of household names and local tradesmen. Its convenient design and attractive price tag have made a reliable go-to solution for any exhibitor. The Pop Up Stand has excelled in its ability to make the whole process easier. Lightweight to carry, simple to transport and can look stunning when combined with effective graphic design.

Supposed replacements and plucky upstarts have appeared on the market ever since the pop-up stand’s inception, however, none have managed to claim its throne so far. Having been such a valued marketing tool for so long, there is a certain level of trust associated with pop up stands. In particular, this applies to exhibitors with the ‘if it is not broken, don’t fix it’ mentality. As the size of teams representing brands at events begins to dwindle, the portable nature of the pop-up stand endears it to modern event marketers. Further qualities of the pop-up stand continue to be relevant, especially in a digital world, which is why its popularity continues to endure.

 

Pop Up Stands - Credit: GCT Europe

Pop Up Stands – Credit: GCT Europe

 

20 Years Old and Still Going

 

 

If you were to attend an exhibition or trade show next week, chances are the pop-up stand will still be a popular choice among many exhibitors. Most of these will not be exhibiting for the first time. So, regarding the suggestion that the pop up stand is dead, why do these exhibitors keep going back? Simply put, pop up stands are tried and tested with positive results. Some of the suggested niggles that people find with these exhibition stands are they can be a bit ‘niggly’ to put together and the graphic panels can become creased over time. Yet, after one exhibition season, these minor issues appear to allay in favour of a superior finish.

The fiddly setup only becomes an issue when an appropriate amount of time is not allocated for setting up. Graphic panels only become creased through misuse. Factoring these into the event strategy leave an eye-catching display stand which has proven results of working. Before the inaugural pop-up stand, exhibition stands tended to be either extremely expensive or cheap and ineffective. For many who opted for the expensive route, the stand was often designed with one event in mind. As a result, those display stands would be abandoned following the event, only to be added to a man-made rubbish dump.

 

 

Designed to Withstand the Test of Time

 

 

Sustainability has been a crucial factor in the long-term success of the pop-up stand. Not only was a single-use exhibition stand incredibly damaging for the environment, but it also consumed a large chunk of the marketer’s budgets. Over time, modern exhibition stands have become sturdier and more compact, meaning the only change required is to the graphic panels. This makes the exhibition stand easier to use and allows them to be taken away and re-used following events. At Go Displays, we manufacture Pop Up Stands with a 10-year manufacturer’s guarantee. So, barring damage caused by user error, the exhibition stand is protected for many events to come.

With the advent of digital technology, the ways in which exhibitions operate have changed drastically. They have become more social, more in-touch with the internet and more focused on building relationships rather than securing sales. The importance of an exhibition stand has dwindled; however, its presence is still a vital part for any event marketer. On the show floor, the exhibition stand provides the foundations for branding. This is specifically the case if you are a smaller business, as it can be used to display the products and services you provide. The need for boxes of promotional material and huge walls of text are over. With the introduction of tablet computers, we can now receive this information at home, all with a few swipes of our finger.

 

 

What Makes Pop Up Stands Relevant at Today’s Exhibitions? 

 

 

The days of spending tens of thousands on an exhibition stand are over. Being creative and unique can be achieved without throwing away the budget on it. Often, the most effective exhibition experiences are created through clever initiatives which introduce people to a new product or service. The exhibition stand itself now does very little in terms of promoting the brand. However, it still plays an important role in highlighting the company while illustrating the work they are known for. As such, a portion of the budget will be saved for these clever ideas, rather than fleshing out the exhibition stand.

Likewise, in the past, you might have expected to have an entire team simply to transport and set up the stand. Nowadays, an events team is rarely composed of more than five people. Even for a large pop-up stand, a team of that size can cope easily. Most pop up stands are now equipped with wheeled storage cases, which makes the whole process straightforward. This way, time can be preserved for actually communicating with other businesses, rather than wasting hours setting up a backdrop. Pop up stands may not be from the top end of the market, but their flexibility and versatility make them invaluable to most small-to-medium businesses who do not need half of the show floor to get their message across.

 

Pop Up Stands

Pop Up Stands

 

Go Displays are manufacturers of Pop Up Stands and Exhibition Stands, based in the United Kingdom. By working with clients on their exhibition stands for over 10 years, we have developed our Pop Up Stands to integrate with the ever-changing exhibitions industry. If you wish to find out more about the Pop Up Stands which we manufacture, please call 01733 232000 or send an e-mail to sales@go-displays.co.uk.

An Expert Guide to Constructing the Ideal Exhibition Stand

 

 

The Foundations for Trade Show Success

 

 

Designing and developing an exhibition stand for the first time can be a daunting task. Making mistakes here can be a costly affair and can be harmful to the whole exhibition experience if done incorrectly. Looking at trade shows online throws up the stereotypical examples of huge displays, adorned with household brand names. Fortunately, investing a large sum of money does not equate to trade show success. Being smart and being creative is far more beneficial for seeing a return on the investment in an exhibition stand.

Constructing the ideal exhibition stand begins before you even start looking for the physical stand. Selecting the right event is crucial for having any success. Many of the attendees will be experienced professionals in their field and will already have a well-formed idea of the companies they are hoping to see. So, selecting an event attended by roughly 25% of people who may be interested in your niche is unlikely to yield productive results. Instead, find an exhibition which is closer to 70% and begin marketing months in advance. Use social media, PR and online marketing to led attendees know you will be attending and provide a prelude for the kind of service you provide. This will guarantee multiple visitors on the day besides those just passing through.

 

Exhibition Stand - Credit: Mark (CoffeeGeek)

Exhibition Stand – Credit: Mark (CoffeeGeek)

 

Establishing the Framework of an Eye-Catching Exhibition Stand

 

 

The exhibition stand itself features a diverse design. They may come in bespoke, custom-built designs, complete with a team just to set them up. Or alternatively, it could feature a table-top display board, an ideal companion for smaller events. Therefore, consider the show you are intending and factor the size of your plot into the design of the exhibition stand. Even if the stall, for example, is 2x2m, then this provides plenty of space to experiment with. An end or corner stand are often the most lucrative positions as they provide additional coverage of your branding.

With that in mind, then comes the point of weighing up the options available. Pop-up stands are tried and tested, but they are hardly unique in these venues where there are usually hundreds on display. Banner stands are extremely versatile, they can be used at any event, but they can hardly provide the coverage required at major events. Meanwhile, display boards offer a more traditional approach, however, they can be completely customised with your own content.

As an alternative, something we have begun to offer at Go Displays, are Exhibition Stand Bundles. These have been designed for first-time exhibitors, by first-time exhibitors. Each bundle includes a variety of different options which are tailored to excel in the set space. This combines many of the display products detailed above and can provide further insight into how an exhibition stand can be set up. But ultimately, this is where your creativity and personalisation come into play. Develop an idea unique to the identity of your business, the exhibition stand should only provide the foundations for that.

 

 

Features to Consider

 

 

Before we can begin to delve into the fancier areas of exhibition stand design, it is crucial to consider the framework so that the foundations are solid. Open plan designs often yield the most success on the exhibition show floor. Primarily, this is because they appear more open and inviting and they also provide significantly more space for other features. For example, seating areas are a staple of many successful stands as they can provide relief from the hustle and bustle of the show. Other furniture considerations should include promotional counters which can be used to host demonstrations. This provides the opportunity to show the product in action, one of the invaluable assets of exhibiting at a trade show.

It is important to remember that your stand is there to provide the first impression and often nothing more. Spending the majority of the budget here makes that all important ROI harder to achieve. Exhibition stands out there range from cheap and nasty to expensive and built to last. Bare this in mind as well as the logistics of your stand before committing to anything. If you wish to exhibit into the future, look for a well-built stand, guaranteed to last for a few years which is easy to use and maintain. This will provide a solid backdrop which will stand you in good stead against other exhibitors.

 

 

Perfecting the Design

 

 

The artwork and graphic design of the exhibition stand are often where you can gain the edge over competitors. Often this can seem simple; make the logo known, integrate a few associated colours with the product or service at front and centre. However, there are a few subtle techniques which you can use to attract potential new clients. First, there is no need to plaster your logo everywhere if you are just starting out. Save the space for something memorable, whether that is some text, an image or something unique. Great design sums up your business in just an image or a few words, often just enough to grab the attention of someone walking past.

Any branding should be kept ultra-simple and unique. A clear message is always significantly more effective than overloading your stand with unnecessary information. For further context, consider having leaflets or a digital download available for interested parties. When doing so, ensure they are memorable, so that they are not one of the thousands thrown away once the event is over. Perhaps a special offer? Always have a way of following up with the people you have spoken to.

 

 

Clever Ideas Which Have Yielded Results

 

 

Being unique is one of the key components of a successful exhibition stand. This said, there is no harm in taking inspiration from the work of others. For example, sitting in the stand all day waiting for people to come to you will result in a miserable experience. Get out and about, wear your brand and promote your organisation wherever you are. Most exhibitions only last for a few days, so make the most of the time which you have available.

It’s always worth remembering that all the attendees will have 101 other stands to see before the day is out, so you only have a few minutes of their time. Ensure you have a plan in place which will allow you to explain everything and add the finishing touches to any future partnership. As with the design of the stand, keep things short and concise to see the most efficient results.

 

Exhibition Stand

Exhibition Stand

 

At Go Displays, we are expert manufacturers of exhibition stands with over 40 years’ experience in the industry. From Pop Up Stands to Roller Banners and Bespoke Exhibition Stands, we have a variety of options to help. For more information, please call 01733 232000 or send an e-mail to sales@go-displays.co.uk.

How the Exhibitions Industry Continues to Evolve in 2017

 

Adapting Physical Exhibitions with a Digital World

 

 

The exhibitions industry has once again shifted into gear with a flurry of events throughout January. For tech insiders, CES at Las Vegas sets the standard for the year ahead. Across the world, a myriad of trade shows are held, bringing together various industries as they reveal new innovations as we embark on a new year. From boats and vehicles to air conditioning or fashion, it feels like there is an event for almost any industry nowadays. But over the last couple of years, some bloggers and businesses have suggested that the trade show is dead. Why? Because supposedly we all buy online now anyway. There is merit to this claim, admittedly, but it fails to explain why trade shows such as CES are able to attract over 170,000 people and 3,800 plus exhibitors to a draughty hall in Las Vegas.

Part of the issue comes from the cost which comes attached with attending or exhibiting. The cost of travelling, entry and the exhibition stand if applicable can push you over four figures before you can even step into the exhibition hall. For smaller businesses and relative newbies to the industry, being able to see a return on their investment can be a struggle. In fact, this is often cited as the major reasons why first-time exhibitors choose not to return. The fact that major names in every industry continue to attend exhibitions, often supported by industrious start-ups shows the value still associated with trade shows.

 

Exhibitions Showfloor

Exhibitions Showfloor – CES – Credit: Sungsil Hwang

 

A New Era – Digital or Physical

 

 

When we can interact with our target audience in just 140 characters, while being able to release new products with a highly-polished video, it’s inevitable that questions will be asked about what the future holds for exhibitions. When surrounded by hundreds or even thousands of competitors, it can feel impossible to claim the spotlight. Announcements and demonstrations from all the major names in your industry will fall over a weekend. Therefore, your new release could easily get lost in the crowd. The odds certainly seem stacked against the trade show… Except for one factor, one which the digital world can never trump; human interaction.

Seeing as we can now order pretty much anything online and have it delivered to our door, where is the value in physical shops? Well, it turns out a lot of us actually like them. Being able to see, touch, feel and even taste the product provides a reassurance that our hard-earned money is going to the right place. Trying to create trust online often comes in the form of reviews from others. But are they likely to have the same tastes as me? How can I know their opinion is to be trusted?

Trade shows continue to thrive because buyers, clients and customers can see what they are buying. They get to the meet the people who created the product and get a genuine feel for the value of the service. The online marketplace might be simpler, but people naturally like to try clothes on, taste new flavours and see new technology.

 

 

Combining the Two Worlds Together

 

 

Rather than; are trade shows dying? The question should be phrased; How are trade shows adapting? The online marketplace is as much a valuable tool to businesses as exhibitions are, which is why we are seeing an increasing digital presence within the exhibitions industry. It started out with videos and e-mails, then social media came along and now new technologies are being developed with the sole purpose of augmenting trade shows. CES in Las Vegas is a great example of the value which exhibitions still have, due to attendees’ ability to see the technology in person.

This year saw the preview of wafer-thin OLED televisions, automated cars and even family companion robots. Innovations such as these are only done justice when seen in person. The same factor applies in fashion, motoring, furnishings and many more industries. In sectors where seeing does not equal believing, there is a growing trend towards digital trade shows. These are hosted online but retain the same architecture of exhibitions, allowing visitors to view brands from home without the financial outlay of travelling to an exhibition centre.

 

 

The Value of Interaction

 

 

Ten to twenty years ago, the idea of making video calls were something out of a sci-fi movie. In the modern age, with high-speed internet and high-resolution cameras, access to individuals across the world has never been easier. Meetings, conferences and one-to-one interactions can all be completed without leaving your desk. But this view is idealistic. The technology is there, but gaining access to the individual is another question and gaining as much valuable information from the interaction is a further challenge.

Exhibitions and trade shows are renowned for being able to break down this barrier. Major events bring together leading professionals in an industry and provide unprecedented access which online simply cannot compete with. An e-mail is an ineffective way of making a positive first impression. However, being able to meet in person enables both parties to gain a complete view of the other. Digital tools such as social media allow individuals to keep in touch and develop the relationship following an event. Although, it is at the exhibition itself that the all-important first impression is made which provides the foundations for any future working relationship.

 

 

Augmenting Exhibitions Using Digital Tools

 

 

As more businesses and attendees squeeze exhibition halls around the world, major events are quickly becoming bloated and overcrowded. With 3,800 attendees at CES, the chances of seeing all of them over the three-day event are incredibly slim. Here, in particular, digital technology can help. The introduction of monitors and tablet computers allows hulking exhibition stands to be reduced. Exhibitors no longer need a storage room brimming with leaflets and catalogues as product information can be sent digitally. Finally, seeing a product such as an automated car on the road can be viewed visually with monitors.

Exhibitions and trade shows continue to be a hub where industry leaders converge to announce new products and collaborate on new ideas. Rather than being direct competitors, the digital landscape and physical exhibitions both have incredible value in their respective areas. While trade shows were predominantly business events in the past, they have evolved over the years in parallel with a change in societal values. Instead of simply, ‘going to do business’ there is a greater social side which is being supplemented with digital technology. As such, exhibitions continue to evolve with the online landscape, rather than against it.

 

Exhibitions Stands

Exhibition Stands

 

 

Go Displays are a leading manufacturer of exhibition stands, with over 40 years’ experience working with clients from a wide range of industries. Our products are designed and developed with the feedback of our clients in mind. For further information on the services we provide, please call 01733 232000 or send an e-mail to sales@go-displays.co.uk.

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